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Inertia or Entropy: What is Causing Your Business to Underperform?

Our businesses are facing a productivity crisis, and the root causes can be traced back to two fundamental concepts: inertia and entropy.

Inertia, borrowed from physics, describes the tendency of an object to resist changes when at rest or in its state of motion. We have all heard these lines before: “This is the way we’ve always done it,” “We are fine with what we have,” or “We don’t have time to do it differently.” In a corporate context, I’ve seen inertia at work, manifested as resistance to change, adherence to outdated technologies or practices, and a general reluctance to innovate. This resistance is stifling creativity, slowing down decision-making processes, and preventing organizations from growing.

Entropy, also borrowed from physics, represents a state of disorder or randomness. In the business world, entropy is seen in the gradual decline of organizational efficiency and structure over time. I’ve witnessed its effects on multiple corporations and small businesses. Large corporations face high levels of entropy resulting in misaligned goals, poor communication, and a lack of cohesive strategy, all of which contribute to underperformance.

Inertia and entropy, though distinct, often interact in a way that compounds their negative effects. Organizations entrenched in inertia fail to implement the necessary changes to combat entropy, leading to a downward spiral of inefficiency and stagnation.

I have purposefully dedicated my career to helping leaders and organizations overcome these two challenges. As a contrarian organization, Y Square looks for solutions from unexpected places and for unasked questions. By addressing both inertia and entropy, we help our customers enhance their productivity, reduce costs, stay competitive, and achieve long-term success.

The problems of your company can be attributed to the dual forces of inertia and entropy. Addressing these issues requires a proactive approach that promotes deep analysis and a savvy architecture of your ideal strategic vision. At Y Square, we believe that mastering your data intelligence could help you break away from these two company busters. We are here to help.

Y Square is a Digital Architecture Firm that uses advanced mathematics and computational optimization to model your technology transformation. We work with you from ideation to solutions and product implementation.

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